Postbrander vs AuthoredUp
AuthoredUp is for people who write their own LinkedIn posts and want better tools around them: formatting, previews, a hooks library and detailed analytics, from $19.95 a month. Postbrander is for people who find the writing hard: it drafts the post in your voice, checks it and schedules it, for £9.99 a month.
Short answer
If you enjoy writing on LinkedIn and want to polish posts and study the numbers, AuthoredUp is very good at that. If the blank box is the problem, Postbrander gets you from an idea to a finished draft.
Pricing at a glance
| Postbrander | AuthoredUp | |
|---|---|---|
| Free plan | Free: 7 posts and 10 AI drafts a month, 1 voice profile | None |
| Trial | 60 days of Basic, no card | Free trial, no card (length not stated) |
| Individual plan | Basic, £9.99/month: unlimited posts, 100 AI drafts, 3 voice profiles, 2 LinkedIn connections | Individual, $19.95/month ($16.63/month billed yearly): 1 profile |
| Team plan | None | Business, $14.95 per profile/month, minimum 3 profiles |
AuthoredUp prices use a dollar sign, from authoredup.com/pricing on 11 October 2026.
Where AuthoredUp is stronger
Editing and formatting. Bold, italic and list styles, previews on desktop and mobile including where "see more" cuts in, a readability grade, unlimited saved snippets, and a library of hooks and post endings.
Analytics depth. AuthoredUp pulls in your past posts with their stats going back years, including ones you didn't publish through it. It compares periods and posts, breaks results down by type, day, time and length, models your best time to post, and covers company pages and groups.
Pages, groups and teams. It schedules to profiles, company pages and groups up to 3 months ahead, and its Business plan adds team analytics, a shared calendar and roles.
Where Postbrander is stronger
It writes the post. Voice profiles built from your writing, drafts from a topic, a voice note or pasted text, and carousels. AuthoredUp's AI writer, Coauthor, is in closed beta.
Checking every draft. Postbrander checks each draft against 110 banned words, 44 stock phrases and 39 sentence patterns readers link with AI, and runs a fact-check, useful now LinkedIn lets anyone report a post as "Seems like AI slop".
No extension, and cheaper. Postbrander publishes through LinkedIn's official API from any browser. AuthoredUp says its scheduling runs through its Chrome extension. Postbrander is £9.99 a month with a free plan.
Feature comparison
| Feature | Postbrander | AuthoredUp |
|---|---|---|
| AI drafts whole posts in your voice | Yes | Closed beta |
| Voice note to post | Yes | Not described |
| AI-pattern check and fact-check | Yes | Not described |
| Bold, italic and list formatting | Yes (free formatter) | Yes |
| Post preview with "see more" | Yes | Yes |
| Hooks and endings library | No | Yes |
| Scheduling | Yes (official API) | Yes (via extension) |
| Company pages and groups | No | Yes |
| Saves, sends, followers gained per post | Yes | Yes |
| Stats for posts going back years | Latest 25 posts | Yes |
| Best time to post from your history | Yes (by day and length) | Yes |
| Free plan | Yes | No |
Pick AuthoredUp if
- You like writing your own posts
- Formatting and hooks are what you want help with
- You want deep analytics across years of posts
- You post to company pages or groups too
Pick Postbrander if
- Writing the post is the hard part
- You want drafts checked for AI tells before they go out
- You don't want a browser extension
- You want a free plan, or to pay £9.99
How we checked
Written by James Burfield, who builds Postbrander, so read it knowing that. Every AuthoredUp detail comes from AuthoredUp's own pages, read on 11 October 2026. Where those pages don't mention something, we say "not described" rather than guess. If anything here is out of date, email hello@postbrander.com and we'll fix it.
Related reading
Frequently asked questions
What's the main difference between Postbrander and AuthoredUp?+
Who writes the post. AuthoredUp gives you a strong editor, formatting, previews, a hooks library and detailed analytics, but you write the post; its AI writer, Coauthor, is in closed beta. Postbrander drafts the post for you in your voice from a topic, voice note or pasted text, checks it, then schedules it.
How much does AuthoredUp cost compared with Postbrander?+
AuthoredUp's Individual plan is $19.95 a month, or $16.63 a month billed at $199.50 a year. Business is $14.95 per profile a month with a minimum of 3 profiles. It offers a free trial with no card. Postbrander has a free plan for 7 posts a month, and Basic is £9.99 a month.
Which has better analytics?+
AuthoredUp, on what each site lists. It imports your past posts with their stats going back years, compares periods and posts, models your best time to post, and covers company pages and groups. Postbrander shows similar per-post figures, including saves, sends and followers gained, for your 25 most recent posts.
Do I need Chrome for either tool?+
AuthoredUp has a web app, but its pricing page says scheduling runs through its Chrome extension, and Chrome is the only browser its pages name. Postbrander is a web app that works in any browser and publishes through LinkedIn's official API, so nothing needs installing.