Frequently asked questions

Answers to the questions we see most often. For the product overview see features, for plans see pricing, and for the engagement data behind our advice see the 2026 benchmarks. If your question is not here, email james@seoburf.com and we will add it.

The product

What is Postbrander?+

Postbrander is a LinkedIn-specific AI tool that writes posts in your voice, schedules them, publishes through the official LinkedIn API, and feeds analytics back into the generator. It is built for individuals, founders, consultants, and small teams who want consistent LinkedIn output without spending hours writing.

Will people know AI wrote my posts?+

No. Postbrander uses your voice profile to match your writing style, vocabulary, and tone. The content sounds like you because it is trained on your examples. You also review and edit every post before it goes out.

Does this actually work for getting clients or jobs?+

LinkedIn's algorithm rewards consistency. People who post 3-5 times per week see significantly more profile views, connection requests, and inbound messages. Postbrander removes the biggest barrier: the time it takes to create that content.

What if I do not like what the AI writes?+

Every post goes through you before publishing. Edit it, regenerate it, or bin it. Nothing goes live without your explicit approval. The AI gets better over time as it learns what resonates with your audience.

How long does setup take?+

About three minutes to sign up, connect LinkedIn, and set up a voice profile. Under ten minutes to publish your first post.

Billing

How much does Postbrander cost?+

Free forever for up to 5 posts a month. Pro is £19/mo for 30 posts and all generation modes. Business is £49/mo for unlimited posts and up to five LinkedIn connections.

Can I cancel anytime?+

Yes. No contracts, no cancellation fees. Downgrade to the free plan or delete your account. Scheduled posts continue to publish until the end of your billing period.

Do you offer refunds?+

If something breaks or the tool is not fit for purpose, email us and we'll refund the current month. For change-of-mind cancellations we honour the current billing period and do not renew.

What is BYOK?+

Bring Your Own Key. Connect your own Anthropic API key to save £5/mo on any paid plan. You pay Anthropic directly for AI usage and Postbrander a lower software fee. Useful for heavy users and teams with existing Anthropic accounts.

LinkedIn terms and API

Is this against LinkedIn's terms of service?+

No. Postbrander uses LinkedIn's official API with OAuth 2.0 authentication — the same surface used by Hootsuite and Buffer. We do not scrape, automate clicks, or do anything that violates LinkedIn's terms.

Can my LinkedIn account get banned for using Postbrander?+

Not for using Postbrander itself, because we use the approved API. However, LinkedIn still applies its content policies — posts that violate LinkedIn's community standards can be removed or accounts actioned, the same as if you posted manually.

Can I post to my company page?+

Yes on the Business plan. You must be an admin of the LinkedIn company page. Approve the additional OAuth permissions during connection.

AI and content

Which AI model does Postbrander use?+

We use Anthropic's Claude models for all generation. Standard mode uses a fast model for quick drafts, Research and Premium modes use larger models with web search tooling.

What is research mode?+

Research mode performs live web searches before generating and feeds the model sourced material as context. Output posts are grounded in current data and can be traced back to real references instead of being made up.

Can Postbrander generate carousels?+

Yes. On Pro and Business plans you can generate multi-slide LinkedIn carousels as PDFs — hook slide, body slides, closer — in under a minute.

Does the AI learn from my posts?+

Yes. Your top-performing posts inform future generations so the model leans toward what works for your specific audience. You can read more on the How Our AI Learns page.

Data and security

Where is my data stored?+

In the EU, via Supabase. LinkedIn OAuth tokens are encrypted at rest with AES-256-GCM and only decrypted at publish time. Your content is never used to train AI models.

Who owns the posts I generate?+

You do. Generated content is yours — we make no claim on it and do not republish it anywhere else.

Can I delete my account and all data?+

Yes. Settings → Delete Account wipes all your data, disconnects LinkedIn, and cancels any subscription immediately. GDPR-compliant.

Is Postbrander GDPR compliant?+

Yes. UK-based company, EU data hosting, clear data retention, full right to erasure, and ICO registration. See the Privacy Policy for detail.

Setup and usage

What happens if a scheduled post fails to publish?+

Postbrander retries automatically with exponential backoff for 30 minutes. If it cannot publish, the post returns to your queue marked Failed with the LinkedIn error message. Nothing disappears silently.

Can I edit a post after it is scheduled?+

Yes. Edit any scheduled post right up to the moment it publishes. You can also drag it to a different slot or cancel it entirely.

Can I use Postbrander on mobile?+

Yes. Postbrander runs in any modern browser on desktop, tablet, or phone. No app required.

How many voice profiles can I have?+

Free: 1. Pro: 2. Business: 5.

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