James Burfield
Head of Organic Growth at DragonBet · Founder, SEOBurf & Postbrander
About James
James has 25 years in SEO, building organic growth systems that perform in classic search and in AI-driven search, where visibility increasingly comes from retrieval, citations, and trust, not just rankings.
His background blends technical SEO, content strategy, and search product thinking: turning messy sites into crawlable, scalable architectures; aligning content to intent and commercial outcomes; and building E-E-A-T signals that both users and machines can trust.
James has delivered SEO across regulated gambling, travel, retail and eCommerce, legal, pharma, and publishing, including launching and scaling MXVice.com from scratch.
Current work
Leading organic growth for a UKGC-regulated operator, where compliance, responsible gambling signals, and commercial performance all have to work together.
Consultancy working with clients in clinical research and performance automotive. Applying the same technical + content discipline to highly-regulated, highly-technical sectors.
The AI-powered LinkedIn growth tool, built as an internal tool first, now available as a product for founders, consultants, and in-house growth leaders who need to post consistently without it being a full-time job.
Previous roles
Rebuilt internal linking architecture at scale and delivered weekly performance reporting through custom dashboards.
Twelve months at the intersection of technical SEO and AI search (AEO/GEO), helping brands earn visibility across SERPs, featured snippets, and answer-led experiences.
Areas of expertise
How James approaches the work
James uses AI day-to-day as a strategic assistant, pressure-testing hypotheses, improving prioritisation, and tightening execution but the work is always grounded in fundamentals, commercial outcomes, and measurable impact. Not “publish fluff at scale”.
That principle runs through Postbrander. Every recommendation inside the tool is tied to real engagement research (see the 2026 benchmarks), and every post is reviewed by the user before it ever reaches LinkedIn.
Known for
- →Technical SEO that actually moves revenue indexing, templates, internal linking, migrations
- →Turning content into a structured system hubs, intent mapping, retrievable sections
- →E-E-A-T improvements that go beyond an About page authors, evidence, policy, updates
- →Practical AI usage faster execution with quality control, not publish-fluff-at-scale
Get in touch
For Postbrander support: contact page.
For SEOBurf consulting on organic growth, technical strategy, AI visibility, regulated-sector SEO, or launching new sites properly: james@seoburf.com.
Try the tool
Postbrander applies everything above, content architecture, E-E-A-T thinking, practical AI with quality control, to the specific problem of posting consistently on LinkedIn.
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