What's the difference between a headline and an About section?

The headline is the 220-character text under your name. The About section is the longer-form bio underneath it (up to 2,600 characters). The headline gets people to click your profile; the About section gets them to take the next step, connect, message, or visit your site. Treat them as different jobs.

How long should my LinkedIn About section be?

1,500-2,500 characters works best. Too short and you're leaving real estate on the table; too long and people scroll past. Most strong About sections cluster around 1,800-2,200 characters, long enough to prove credibility, short enough that someone reads to the end.

Should it be in first or third person?

First person reads better for solo professionals, founders, and creators. Third person works for executives at large companies, public figures, or anywhere a 'corporate bio' tone is expected. When in doubt, go first person, it's warmer and converts better for inbound leads.

What absolutely should NOT go in a LinkedIn About?

Buzzword-heavy openings ('passionate', 'dynamic', 'results-driven', 'thought leader'), bullet lists of generic skills (LinkedIn already shows those in the Skills section), and your full CV duplicated from the experience section. The About should be a story or a value proposition, not a CV reprint.

LinkedIn About / Summary Generator

A polished 1,500-2,500-character LinkedIn About section, built from your role and a couple of proof points. Hook, audience, specifics, CTA. Free, no sign-up.

Tell us about your role, your audience, and 2-3 proof points

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What goes in a great LinkedIn About

The About section is the longer-form pitch beneath your headline. People who clicked your profile are 90% there; the About is what converts them into a connect, a message, or a click to your site.

Hook in the first line.The first 200 characters render before the “…see more” cut on mobile. Make those count. Don't open with “I'm a passionate…”.
Name the audience explicitly.“I work with…” is the framing that lets readers self-identify.
Three concrete proof points. Numbers, named clients, scale markers. Vague is the killer.
One clear CTA. Connect. Message. Visit a specific URL. End the About with a single next step.

About sorted? Now do the daily posts.

A great About attracts profile visits. Consistent posting converts those visits into inbound. Postbrander writes LinkedIn posts in your voice and publishes on your schedule. 60 days free, £9.99/mo locked in for life if you upgrade.

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