Which plan should I pick?
Free forever, or £9.99/mo for Basic. Here's the actual difference and how to decide.
The short version
- Free works if you're posting once a week (7/month cap) and only want text posts. No card needed, no expiry.
- Basic (£9.99/mo) if you're posting more than 7 times a month, OR you want carousels, video, polls, batch planning, or repurpose mode. 60 days free trial, no card required.
Full comparison
| Feature | Free | Basic £9.99/mo |
|---|---|---|
Published posts per month | 7 | Unlimited |
AI generations per month | 10 | 100 |
LinkedIn connections | 1 | 2 |
Voice profiles | 1 | 3 |
Carousels (PDF) | ||
Video posts | ||
Polls | ||
Hook generator | ||
Batch planning (full week) | ||
Daily approval email | ||
Repurpose mode (blog/podcast → posts) | ||
Anti-AI engine + score + auto-fix | ||
Fact-check (web-search-backed) | ||
Format-aware Post coach | ||
First-comment seeder | ||
Hotstreak leaderboard | ||
BYOK (Bring Your Own Anthropic key) Removes the 100-generation cap, you pay Anthropic directly |
When to upgrade
Clear signs Free isn't enough:
- You're hitting the 7-posts-a-month cap by the 20th
- You want to post carousels (3.7x engagement vs single images)
- You want to plan a whole week in one Sunday-evening sitting (batch planning)
- You have a podcast transcript or blog post to repurpose into LinkedIn content
- You manage two LinkedIn accounts
- You want video posts and document carousels (the formats pulling reach in 2026)
If none of those apply, stay on Free.
About BYOK
BYOK (Bring Your Own Key) is the Basic-only escape hatch from the 100-generation/month cap. Plug in your own Anthropic API key in Settings, the cap goes away, you pay Anthropic directly for the API usage (usually a few pounds a month if you generate heavily).
Useful if you run multiple voice profiles, generate a lot of drafts, or use Research/Premium modes often.
About the trial
Every new sign-up gets 60 days of Basic free, no card required. After 60 days, the account drops to Free unless you upgrade.
We never auto-charge. No card on file means no surprise bill. We email when the trial is ending, and you decide whether to add a card.