Which plan should I pick?
Free forever, or £9.99/mo for Basic. Here's the actual difference and how to decide.
The short version
- Free works if you're posting once a week (7/month cap) and only want text posts. No card needed, no expiry.
- Basic (£9.99/mo) if you're posting more than 7 times a month, OR you want carousels, video, polls, batch planning, or repurpose mode. 60 days free trial, no card required.
Full comparison
| Feature | Free | Basic £9.99/mo |
|---|---|---|
Published posts per month | 7 | Unlimited |
AI generations per month | 10 | 100 |
LinkedIn connections | 1 | 2 |
Voice profiles | 1 | 3 |
Carousels (PDF) | ||
Video posts | ||
Polls | ||
Hook generator | ||
Batch planning (full week) | ||
Daily approval email | ||
Repurpose mode (blog/podcast → posts) | ||
Anti-AI engine + score + auto-fix | ||
Fact-check (web-search-backed) | ||
Format-aware Post coach | ||
First-comment seeder | ||
Hotstreak leaderboard | ||
BYOK (Bring Your Own Anthropic key) Removes the 100-generation cap, you pay Anthropic directly |
When to upgrade
Clear signs Free isn't enough:
- You're hitting the 7-posts-a-month cap by the 20th
- You want to post carousels (3.7x engagement vs single images)
- You want to plan a whole week in one Sunday-evening sitting (batch planning)
- You have a podcast transcript or blog post to repurpose into LinkedIn content
- You manage two LinkedIn accounts
- You want polls (+40% reach on average) and video posts
If none of those apply, stay on Free.
About BYOK
BYOK (Bring Your Own Key) is the Basic-only escape hatch from the 100-generation/month cap. Plug in your own Anthropic API key in Settings, the cap goes away, you pay Anthropic directly for the API usage (usually a few pounds a month if you generate heavily).
Useful if you run multiple voice profiles, generate a lot of drafts, or use Research/Premium modes often.
About the trial
Every new sign-up gets 60 days of Basic free, no card required. After 60 days, the account drops to Free unless you upgrade.
We never auto-charge. No card on file means no surprise bill. We email when the trial is ending, and you decide whether to add a card.