Fact-check, explained
Drafts go stale. Click Fact-check on any post and Postbrander runs a live web search to confirm your claims still hold up. If yes, it auto-queues the post. If no, it rewrites the post in your voice with the current context.
When to run it
Any time a post has been sitting in drafts more than a few days. Particularly:
- Posts about a recent announcement that might be old news by now
- Posts that cite specific statistics or dates
- Posts that mention "today", "this week", "just announced", or anything tied to a moment in time
- Anything in your queue from more than a fortnight ago
On the Posts queue page there's also a bulk Fact-check button that runs the check on up to 3 stale drafts at a time. Faster than going one by one.
The three verdicts
Fresh
Claims are accurate and the framing isn't dated. No rewrite. If the post is a draft with no schedule, we auto-queue it into your next available slot.
Needs refresh
Either the claim could use updated context, OR the framing reads as breaking news for something that's now weeks old. We rewrite the post in your voice with current context. Stays as a draft for you to review.
Contradicted
The central claim is now wrong or directly contradicted by recent events. We rewrite the post taking the new reality into account, often turning the change itself into the hook.
What it checks
Two axes:
- Factual accuracy: is the core claim still true today?
- Temporal framing: does the post use present-tense breaking-news language ("just announced", "today", "this week") for an event that's actually 14+ days old? Even when claims are true, dated framing makes the author look out of touch.
A real example from a Postbrander user: a post written about the May 2026 Google core update, sitting in drafts for three weeks. Facts still accurate. Framing said "Core update started rolling out 2 hours ago" — which was true at draft-time, not at publish-time. Fact-check flagged it as needs_refresh and proposed a rewrite opening with "Three weeks since Google fixed the GSC impression bug. Most of you are still reading inflated YTD reports."
Cost
Each fact-check counts as one AI generation against your monthly quota. It uses Claude Sonnet with web-search tooling, takes 15-30 seconds, and goes to Google + a handful of other sources before deciding.