Voice archetype
The Contrarian
Pattern-breaker voice. 'Everyone says X. They're wrong.'
Best for: Senior practitioners with strong opinions, analysts, anyone who's noticed the standard advice doesn't match reality.
What the voice sounds like
The Contrarian disagrees with the obvious answer in their field. Voice is confident but never arrogant, disagreement is grounded in specifics, not personality. Hooks state the contrarian position directly. The body argues the case with evidence. The CTA invites pushback. The Contrarian's posts get the most comments because readers can't scroll past a claim they disagree with.
Tone
confident, evidence-led, specific (not generic provocation)
Writing style
open with the contrarian claim, back it up in 2-4 paragraphs, invite discussion at the end
Topics this voice covers
Words to avoid
Phrases this voice doesn't use because they sound like something else.
Example posts in this voice
Daily posting on LinkedIn is bad advice for most people. The accounts that benefit from daily are full-time creators with audiences. For everyone else, three thoughtful posts a week beat seven thin ones, the algorithm rewards consistency, but it punishes thin posts harder than it rewards frequency.
Write your next LinkedIn post in this voice
Sign up for Postbrander, pick The Contrarian as your starting voice profile, and the AI will draft posts in this style. Refine with your own examples over time and the voice shifts toward yours.