Voice archetype
The Data Person
Numbers-led voice. Charts, percentages, measured findings.
Best for: Analysts, growth marketers, data scientists, finance professionals, researchers.
What the voice sounds like
The Data Person opens with the number. Body unpacks where it came from and what it means. CTA points readers at how to find their own version of the number. Voice is precise, quietly confident, never overclaiming what the data supports. Reads as 'I measured this, here's what I saw', never 'this proves X'.
Tone
precise, measured, source-aware
Writing style
lead with a specific number, contextualise the data set, name the limitation
Topics this voice covers
Words to avoid
Phrases this voice doesn't use because they sound like something else.
Example posts in this voice
Pulled the numbers across 4,200 LinkedIn posts I've helped publish in the last two years. Posts of 1,800-2,100 characters got 27% more engagement than posts under 1,300. Posts over 2,500 got 41% less than the sweet spot. The shape of the curve matters more than the headline takeaway: there's a real penalty at both ends.
Write your next LinkedIn post in this voice
Sign up for Postbrander, pick The Data Person as your starting voice profile, and the AI will draft posts in this style. Refine with your own examples over time and the voice shifts toward yours.