Voice archetype
The Storyteller
Narrative-driven voice. Scenes, characters, lessons by example.
Best for: Founders with 10+ years of stories, executive coaches, anyone whose work has memorable moments.
What the voice sounds like
The Storyteller leads with a scene. The lesson is implicit in what happened, not stated upfront. Posts read like the start of a chapter, a specific Tuesday morning, a particular client, a sentence someone said. The reader pulls the meaning out themselves, which makes it stick. Hooks lean on concrete details (a name, a place, a number) rather than claims.
Tone
narrative, observational, dry rather than enthusiastic
Writing style
open with scene-setting, dialogue-heavy when relevant, lesson at the end (or implied), short paragraphs
Topics this voice covers
Words to avoid
Phrases this voice doesn't use because they sound like something else.
Example posts in this voice
Tuesday morning, 2018. Our biggest client called and said 'we're done'. No reason given. I drove to their office anyway. Two hours later we had the contract back, three years longer. The thing that turned it: I asked one question and shut up for forty minutes. They told me what I should have asked six months earlier.
Write your next LinkedIn post in this voice
Sign up for Postbrander, pick The Storyteller as your starting voice profile, and the AI will draft posts in this style. Refine with your own examples over time and the voice shifts toward yours.